XYZ and Alphas - Why all generations matter in marketing
There are 5+ generations in the workforce. That’s all kind of buying power and a whole lot of different communication tactics to sort through. What does this mean for your target audiences? Your communication strategies? Your Snapchat streaks? Your hiring and retention?
Before you get too far down the ‘bright and shiny’ new media road, let’s talk about how each generation is different, yet similar, and how you can account for their communication needs in your business development.
Takeaways:
- Who are they? Key traits and demographics of generations
- How do we reach them? Communication channels of preference
- How do we keep them engaged? From hiring to marketing – how to we build a successful mix of communication strategies for all?
XYZ and Alphas - Why all generations matter in marketing
Date
April 16, 2024
Time
10 am - 11 am
Location
WebinarPresented by
Melissa Harrison (SCORE Twin Cities)
Cost
Show all resources
Get connected to professional resources, tools, and guidance from business experts.
Schedule a consultation
Meet one-on-one with a Business Navigator to assess your best next step.
Real businesses, real stories.
In Hennepin County, we Love Local
Year round, the Hennepin County Community and Economic Development team works to catalyze a strong business community. And around Small Business Saturday, we celebrate all things local.
