Field Guide, Inc.
Field Guide offers up to 25 hours of advisory services at no cost to eligible Hennepin County contractors. Areas of expertise include:
Marketing
- DIY Advertising and advertising strategy
- Brand strategy
- Online and print public relations
- Digital marketing
- Website creation on pre-built platforms
- SEO
Public Relations
- Media relations and pitch development
- Writing press releases/media alerts
- Creating media kits
- Navigating local media
- Preparing interview talking points
- Media training
- Event planning
- Award submissions
- Elevator pitches
- Crisis communications
Brand Management
- Vision, mission, and values statements
- Brand language and guidelines
- Visual and written branding assets
- Brand positioning
- Brainstorming sessions
- Key messaging
- Working with outside vendors (photography, video, design)
- External communication channels
- Internal workflows supporting brand efforts
Communication and Marketing Strategy & Implementation
- Communications audits
- Developing marketing calendars
- Designing newsletters, print, and digital assets
- Social media strategy
- Digital marketing recommendations
- Media pitch or campaign themes
- Vetting marketing opportunities
- Website consulting and copy review
- Market research/competitive analysis
- Impact reporting
- Analytics understanding
Founded in 2013, Field Guide provides creative, customized communications and public relations support for meaningful brands. We help businesses craft and amplify their unique stories, whether connecting with first customers or expanding to new audiences. Our services include crafting compelling brand narratives, refining key messaging, and developing strategic marketing plans designed to engage effectively across platforms and channels, ensuring a strong foundation for growth and connection.
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Meet one-on-one with Field Guide, Inc. to assess your best next step.
Specialties
Advisors and consultants, African American or Black, Asian and Pacific Islander, Construction, Co-op businesses, Disadvantaged businesses, Immigrant, Indigenous / Native American, Latinx, LGBTQIA+, Marketing, Nonprofit sector, Restaurant sector, Social impact businesses, Veteran, Women
Specialization
Co-op businesses, Construction, Nonprofit sector, Restaurant sector, Social impact businesses, African American or Black, Asian and Pacific Islander, Disadvantaged businesses, Immigrant, Indigenous / Native American, Latinx, LGBTQIA+, Veteran, Women
Stage
Early growth businesses (1-9 employees), Second stage businesses (10+ employees), Startup businesses (0 employees)
Language
Speaks English, Speaks another language, Speaks Spanish
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