Field Guide

Field Guide offers up to 25 hours of advisory services at no cost to eligible Hennepin County contractors. Areas of expertise include:

Marketing

• DIY Advertising and advertising strategy
• Brand strategy
• Online and print public relations
• Digital marketing Website creation on pre-built platforms
• Public Relations
• Media relations and pitch development
• Writing press releases/media alerts
• Creating media kits
• Navigating local media
• Preparing interview talking points
• Media training
• Event planning
• Award submissions
• Brand Management
• Vision, mission, and values statements
• Visual and written branding assets
• Brand positioning
• Brainstorming sessions
• Key messaging
• Working with outside vendors (photography, video, design)
• SEO
• External communication channels
• Internal workflows supporting brand efforts
• Elevator pitches
• Crisis communications
• Communication and Marketing Strategy & Implementation
• Communications audits
• Developing marketing calendars
• Designing newsletters, print, and digital assets
• Social media strategy
• Digital marketing recommendations
• Media pitch or campaign themes
• Brand language and guidelines
• Vetting marketing opportunities
• Website consulting and copy review
• Market research/competitive analysis
• Impact reporting
• Analytics understanding

Field Guide provides customized solutions for forward-thinking brands and organizations- those whose "good" work has a positive impact on the world around us.  Our team takes that good and makes it even better. We excel at navigating complex systems and crafting messaging that resonates across diverse audiences, streamlines processes, and delivers measurable impact. Guided by our tagline, “Making Good Better,” we provide tailored solutions for forward-thinking brands and mission-driven organizations. From advocating for policy and fostering sustainable agriculture to boosting local economies and driving behavior change, our work amplifies the good our clients do in the world.